With a view to promote sustainable entrepreneurship and generate employment, the West Bengal government has set up 'Karmatirtha' - a one-stop shop allowing entrepreneurs to market their products directly to buyers. 'Karmatirtha' is a scheme to strike a synergy between the abundance of natural resources and the availability of a skilled workforce and thereby move toward sustainable entrepreneurship. The State government will be providing the requisite infrastructure support including training and finance, allowing individuals, self-help groups, co-operative enterprises, artisans, and weavers to avail of the benefits of the scheme. The objective is to set up at least one 'Karmatirtha' in every block of the State.